Artificial Influencers Are Attracting the Attention of Brands

Prepare to see more virtual models in your Instagram feed

Shudu Gram is a computer-graphic creation who bills herself as the world’s first digital supermodel. Instagram: @shudu.gram

Shudu Gram, a South African Instagram model with flawless dark skin and a perfectly symmetrical face, has garnered 130,000 followers since appearing on the platform a little over a year ago. She’s modeled Fenty Beauty lipstick, and she’s currently penning an editorial for a major online publication.

This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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