Are You Using Social Media to Inspire Younger Buyers?

Millennials and Gen Z are increasingly turning to social networks for advice. Here's how performance marketers can leverage this trend

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Whether they’re following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the younger generations of American consumers are clearly influenced by social media. More of them also want to become influencers, start their own businesses and get involved in new hobbies.

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