Are You Taking a 360 Degree View of Content Marketing?

Creating content that relates to customers and builds engagement has consistently been the top challenge for marketing departments. Many marketers feel like they’re just shooting in the dark in terms of content marketing — sometimes it works and sometimes it doesn’t. This is especially true for teams that are trying to increase sales by building brand authority in their industry.

Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.