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Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing Experiential Mobile Out of Home Search Engine Marketing Search Engine Optimization

E-mail

Are You Missing the Email Opportunity?

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By Allison Mezzafonte

 

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The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last February and grew revenue by $10 million in one year.

The media industry is no stranger to this email product wunderkind. Publishers have seen the success stories of the early aughts (like beloved DailyCandy) and more recent brands that began as standalone newsletters, such as Goop, Tasting Table, and Thrillist.

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Headshot of Allison Mezzafonte

Allison Mezzafonte

Allison Mezzafonte is a Sailthru advisor and a strategic consultant advising businesses and brands on organic growth strategies. As a former media executive, Allison specializes in leveraging organic media channels for brand amplification, helping brands get their message in front of the right people.

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