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The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last February and grew revenue by $10 million in one year.
The media industry is no stranger to this email product wunderkind. Publishers have seen the success stories of the early aughts (like beloved DailyCandy) and more recent brands that began as standalone newsletters, such as Goop, Tasting Table, and Thrillist.