Are Well-Intentioned 9/11 Tweets From Brands and Their Critics Becoming Equally Dubious?

It's getting harder to say

It's always potentially controversial when marketers tweet anything in reference to tragedy—especially when Americans are remembering, like they are today, those who died or were negatively affected on Sept. 11, 2001. Take the following tweet as an example of a growing sentiment on Twitter: 

@Chris_Heine Christopher Heine is a New York-based editor and writer.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}