Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It's always potentially controversial when marketers tweet anything in reference to tragedy—especially when Americans are remembering, like they are today, those who died or were negatively affected on Sept. 11, 2001. Take the following tweet as an example of a growing sentiment on Twitter:
Brands: #NeverForget to take the day off today and don't cynically co-opt a tragedy from America's past in order to appear altruistic
— Rando Savage (@robrousseau) September 11, 2015
Rando Savage is far from alone.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in