Are We in a New Consumer Segmentation Era? Social vs. Traditional

Opinion: When you don't connect with your audience, you limit your impact

Segmentation is one the key pillars of marketing today. Put simply: When you don’t segment, you don’t personalize; when you don’t personalize, you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience, you limit your impact, no matter the marketing you’re doing for your product.

Marketers use segmentation for different purposes:

  • Customer-relationship-management segmentation: Segment by firmographics (e.g. company revenue, how many employees) and customer info (e.g. customer value).
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in