Are Social Marketers Focused on the Wrong Metrics?

Many marketers seem stuck in the past, worrying about abstract engagement or even the relatively outdated pageviews metric.

Social media marketers need to make a more sincere effort toward return on investment, predictability and profitability. Many marketers seem stuck in the past, worrying about abstract engagement, or even the relatively outdated pageviews metric. Simply Measured co-founder and CPO Adam Schoenfeld identified three barriers to success in measuring social ROI opportunities, and what marketers need to overcome them.