Are Mobile App-Install Ads the End-All to Social Marketing?

Advertisers eye Pinterest and Twitter


Mobile app-install ads have been fundamental to Facebook and Twitter's rise as mobile advertising players over the past two years, and now Pinterest wants in on the action.

Last week, Pinterest teamed up with Apple to roll out App Pins—a feature that lets users save and share apps to boards. For example, someone looking for a recipe on Pinterest may see a meal-planning app pop up in search results. Clicking on the posts then lets a user download the app straight from Pinterest.

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