Performance Marketing

Are Mobile App-Install Ads the End-All to Social Marketing?

Advertisers eye Pinterest and Twitter

By Lauren Johnson

February 19, 2015

Mobile app-install ads have been fundamental to Facebook and Twitter's rise as mobile advertising players over the past two years, and now Pinterest wants in on the action.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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