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A new telemarketing rule that goes into effect this Wednesday could cause marketers a lot of headaches and potential lawsuits in the coming days.
By Oct. 16, marketers must get prior written consent from consumers before delivering auto-dialed or prerecorded calls or mobile texts to consumers.
While that may not sound onerous, the rules contain very specific requirements for what constitutes prior written consent, meaning that all those opt-in databases companies have may not comply with the new statute.