Are Hashtags Really Useful for Twitter Marketing? (Infographic)

Hashtags may not be worth your time, and they may even be detrimental to your campaigns


There are some standard pieces of advice among social media marketers: Create shareable content, include links, measure everything, use hashtags. However an analysis of more than 137,000 tweets by Ryan McCready, content editor at infographics design platform Venngage, suggests that hashtags may not be worth your time, and they may even be detrimental to your campaigns.

Of the tweets analyzed by Venngage, only 35 percent of the accounts tweeting to the selected hashtags were genuine.

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