Are Facebook Usernames a Step Toward @Addressable Identity?

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

With the announcement of the upcoming launch of Facebook usernames today, Facebook is taking another step toward strengthening identity on the site through vanity URLs. Now, user profiles pages will sit at URLs like facebook.com/Jenny instead of facebook.com/profile.php?id=12345678, which are much easier to understand and remember (and, great for SEO).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in