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With the announcement of the upcoming launch of Facebook usernames today, Facebook is taking another step toward strengthening identity on the site through vanity URLs. Now, user profiles pages will sit at URLs like facebook.com/Jenny instead of facebook.com/profile.php?id=12345678, which are much easier to understand and remember (and, great for SEO).
But Facebook usernames will also make it possible for users to tag each other through the use of an identifier like Twitter’s “@justinsmith” for the first time.