Are Ad Blockers an Invasive Species or a Catalyst for Innovation?

The answer lies in how data connects with storytelling

Ad blocking has been the dominant topic of conversation across digital media for the last couple of months, and we still don't seem to have tired talking about it. Is the emergence of ad blockers the introduction of an invasive species or the catalyst for innovation? The truth, it turns out, might not be so binary.

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@kirkm3 Kirk McDonald is chief marketing officer at Xandr.