AR, Nascar Score for Budweiser

Fans hung out (virtually) with Nascar star Kevin Harvick

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up.

The brand sprinkled the aisles of major retailers nationwide with product displays that encouraged shoppers to download its new AR-enabled app for smartphones and the iPad. It let users snap virtual photos with Nascar star Kevin Harvick and publish them on Facebook and Twitter.

“People are engaging with the app in high numbers,” said Lucas Herscovici, vp of digital marketing at AB InBev.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in