appssavvy Raises $3.1 Million
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This morning appssavvy announced that it has raised $3.1 million in its Series A round of funding. This round was led by TRUE Ventures and includes an investment from Scott Kurnit, Founder of About.com. appssavvy is a direct sales team for social media applications. The company helps developers monetize their applications by providing brands with major sponsorship opportunities.
Rather than leveraging traditional banner advertising, appssavvy brands entire applications making the brand an integral part of the application experience.