Mobile attribution and data analytics company AppsFlyer released the 10th edition of its Performance Index, which analyzes the performance of mobile media sources. For this report, AppsFlyer analyzed 21 billion application installations and 52 billion app opens across more than 16,000 apps from July through December 2019.
The report showed that, for the first time, Google Ads claimed the No. 1 spot on AppsFlyer’s global “Power Ranking” chart for Android and iOS combined (AppsFlyer said the Power Ranking chart “combines quantity and quality factors.”)
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