AppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020

The data analytics company predicted that non-organic installs will also increase

In North America specifically, app install ad spending is predicted to reach $11 billion in 2019 and $12.9 billion in 2020 ymgerman/iStock

Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic installs.