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Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic installs.
AppsFlyer said its results “primarily” came from its own data. It analyzed 35 billion app installations, $10 billion in ad spend and 70,000 apps before making these predictions.
Overall, global app install ad spending is predicted to increase by 65 percent from 2018 to 2020, hitting $64.1 billion. This will be an average yearly growth of 34 percent.
In North America specifically, app install ad spending is predicted to reach $11 billion in 2019 and $12.9