Facebook Mobile Measurement Partner AppsFlyer Closes $7.1M Funding Round

Facebook Mobile Measurement Partner AppsFlyer announced the closing of a $7.1 million financing round from Pitango Venture Capital and current investor Magma Venture Partners.

AppsFlyerLogo2014650Facebook Mobile Measurement Partner AppsFlyer announced the closing of a $7.1 million financing round from Pitango Venture Capital and current investor Magma Venture Partners.

AppsFlyer said the funds will go toward expanding research and development, product offerings, business development, and customer support, as well as toward new offices in New York and San Francisco.

The company added that it is currently monitoring mobile campaigns at an annual run rate of $500 million, and that its mobile traffic grew by 80 times in 2013.

Pitango General Partner Eitan Bek will join AppsFlyer’s board, and he said in a release announcing the financing:

AppsFlyer provides mobile marketing transparency by enabling advertisers and agencies to identify profitable mobile campaigns based on return on investment and lifetime value.

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