Apple’s Next Version of Safari Will Block Desktop Ad Tracking and Autoplay Videos

It's also getting more into AR, VR and AI

Apple CEO Tim Cook opened the company's annual developer conference on Monday in California. Getty Images

Even as data is becoming an increasingly hot commodity for targeting online ads, Apple is launching a way to prevent brands from getting too digitally close for comfort.

@martyswant Marty Swant is a former technology staff writer for Adweek.