Apple's Business Chat Is the Conversational Tool That Retail Needs

The program is currently in beta

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was a renewed interest in chatbots at Apple’s Worldwide Developers Conference in 2017 when the company introduced Apple Business Chat, a platform designed to exist within the Messenger app that lets businesses interact with consumers via a mixture of bots and humans.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in