Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly reinventing itself, and nowhere is that more apparent than at this week's South by Southwest Interactive.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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