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At its annual Worldwide Developer Conference today, Apple announced a number of new privacy features to give users an alternative to data-driven advertising companies like Facebook, Google and hundreds of ad-tech providers.
The updates—which will be in iOS13 this fall—will give people another way to log in to apps and websites through an Apple ID rather than through a Facebook or Google account. The feature, aptly called “Sign In With Apple,” could prevent users’ data from being collected for advertising while also acting as an added layer of protection from data breaches or misuse by third parties.