Apple Acquires Quattro Wireless

Apple has acquired the mobile media company Quattro Wireless. Terms of the deal were not disclosed, though according to published reports, Apple is set to spend $275 million for the Massachusetts-based company, which was founded in 2006. Allthingsd.com first reported the sale.
 
Quattro offers media companies and advertisers a slew of mobile services, ranging from ad serving to mobile-ad targeting to powering mobile Web sites for companies like CBS and the National Football League. The company’s core business is a vast mobile ad network, via which it delivers billions of ad impressions on mobile sites and applications for publishers such as Hachette Filipacchi Media U.S.,