AppData: JibJab Replicates ElfYourself Success on Facebook
Jibjab’s ever popular creation, ElfYourself, is a major digital marketing success story. Building on the campaign’s success last year, this holiday season Jibjab partnered with OfficeMax to promote the ElfYourself experience across the web, including a Facebook app that has recently experienced tremendous growth, according to AppData.
The application is essentially a shell of the external site experience, as the .com is actually the home of the full video creation functionality. The screenshot above is of the app’s canvas page, which includes little more than the image pictured that redirects to the external site.
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