App Makers Missing the Mark on Engagement (Infographic)

To successfully engage users, to increase retention and to deliver a useful experience, marketers must put the user first and learn from them.

Mobile usage and penetration has grown on a global scale in recent years.While this growth resulted in a boon for application makers and marketers, they are still missing out on a large chunk of engagement and retention, according to a recent survey. An infographic from Localytics examines the divide between app users and businesses.