How An App Developer Is Like A Sheep Herder

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It might come as a surprise, but app developers and sheep herders have a lot in common. Both professions require the “herding” of a large group of social “animals” toward a goal, so an app developer can learn a lot from a sheep herder according to a new study from the University of Oxford.

University of Oxford researcher Dr.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in