With Its First Campaign, Verizon's Oath Promises Brand Safety and Scale

Tries to differientiate itself from Google and Facebook

It’s been several months since Oath, the umbrella brand for all of AOL and Yahoo’s media and tech properties, was leaked to the public, prompting many to wonder where the name came from and what it stood for. Now, the Verizon-owned subsidiary is ready to pitch its promise on its own timeline.