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It’s been several months since Oath, the umbrella brand for all of AOL and Yahoo’s media and tech properties, was leaked to the public, prompting many to wonder where the name came from and what it stood for. Now, the Verizon-owned subsidiary is ready to pitch its promise on its own timeline.
Today, Oath is launching its first ad campaign, “#BuildYourBrand,” which will appear in nine global markets to show both the scale of the collection of brands and the scope of its data-heavy operation.