AOL's Ad Revenue Plummets
AOL’s advertising business is in a free fall. The beleaguered company’s ad revenue plummeted by 29 percent during the fourth quarter of 2010, landing at $331.6 million, according to an earnings report released on Wednesday (Feb. 2).
The slump was widespread, as AOL’s display, search and ad network businesses exhibited hefty revenue declines during Q4. Search revenue slid by 34 percent to less than $100 million. Meanwhile, ad revenue on AOL’s own sites dropped by 23 percent to $247.5
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