AOL's Ad Comeback Continues

Adap.tv acquisition helps ignite sales

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent year-over-year jump in ad revenue to $386 million in the third quarter.

The acquisition of Adap.tv, which closed in September, accounted for $17.6 million in revenue, AOL said. The startup, which operates an online video ad exchange and server, assisted in the growth of AOL’s Third Party Network, where revenue was up 32 percent year over year.

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