AOL Instant Messenger Memories for Marketers

On the eve of its death, AOL Instant Messenger sent out a tweet announcing its funeral. Wait, what? It wasn’t already dead? No, marketers, it wasn’t. But it will be on Dec. 15 and, despite its disuse in recent years, it did provide valuable marketing lessons during its lifespan.
“Where Instant Messaging began in 1997,” reads AIM’s Twitter bio. Yes, those reporting on the chat service’s demise noticed the chat services tweet on another platform.

All good things come to an end.