AOL Inks Mobile Data Deal to Power More Location-Based Ads

Global partnership covers 12 markets

As part of AOL’s ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort.

Adsquare’s data will be built into AOL’s programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their campaigns. Working with AOL, Adsquare’s first-party data will be built into One by AOL campaigns.

So, a retailer, for example, will now be able to serve a mobile ad to folks who recently shopped at their store, or a fast-food marketer could zero in on consumers who are near a restaurant.

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