Anthology Joins Video Publishing Partners with Facebook Creative Shop
Seven video publishers — Electus Digital, Funny or Die, Oh My Disney, The Onion, Tastemade, Vice Media and Vox Media — are the initial partners in Anthology.
Seven video publishers — Electus Digital, Funny or Die, Oh My Disney, The Onion, Tastemade, Vice Media and Vox Media — are the initial partners in Anthology, an initiative with Facebook Creative Shop to “produce outstanding advertising content.”
All Anthology partners are also Facebook Marketing Partners, and insights and analytics are the backbone of the contributions from Facebook Creative Shop.
The social network said in a Facebook for Business post introducing Anthology:
Anthology is equal parts art and science, pairing publisher creativity with Facebook advertising insights to create custom campaigns that meet brands’ business goals.
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