Another Online Newspaper Ventures Into Socal Shopping
With the advent of Internet advertising options like Groupon, Foursquare, LivingSocial.com and even Craigslist, the traditional revenue system no longer works. Since newspapers are experiencing the competitive crunch, decisions like getting involved with social shopping seems natural.
The McClatchy Company, the third largest publication company in the U.S., is another major publisher venturing into the social shopping business. The company, which involves 30 daily newspapers, including The Miami Herald and The Fort Worth Star-Telegram, and 43 non-dailies, is offering daily discounts on its local newspaper websites. The New York Times and Denver Post have also ventured into the social shopping business.
Anyone who is in the publishing business or uses the Internet knows that printed newspapers are feeling the crunch because subscribers are turning away from the traditional style of reading the daily paper.
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