Another Dismal First Half for Magazines

Newsstand sales estimated to be down 11%

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Royal wedding-related sales notwithstanding, the first half is turning out to be another disaster for magazine newsstand sales, according to Magazine Information Network, a clearinghouse for retail sales.

MagNet reported U.S. unit sales were down 11 percent to 354 million year-over-year. Dollar sales slipped almost as much, by 8.7 percent to $1.6 billion. MagNet attributed the decline to the sluggish economy and closing of Borders bookstores, among other factors.

The figures come a few days before the Audit Bureau of Circulations is slated to release publishers’ circulation statements covering the first half.

The decline would have been much worse if not for William and Kate’s wedding.



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