Anomo App Serves Ads to Anonymous Users
Hulu, Universal Pictures and Vegas.com are among the companies using masked social-sharing platforms to target anonymous users.
In an age of hyper-targeting, Hulu, Universal Pictures and Vegas.com are among the companies using the smartphone app Anomo and similar platforms to target anonymous users.
Brands are increasingly tapping into the growing appeal of anonymity to reach today’s consumers. Concealed social sharing platforms such as Anomo and Whisper keep gaining momentum, and companies are looking to connect with targeted users in more creative ways via mobile.
When Anomo’s 300,000 users this week begin to post the hashtag #Vegas, a native-style ad will appear.
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