Anheuser-Busch’s Snapchat Ads for Super Bowl LI Are Garnering Impressive Data

Bud Bowl game proves truly interactive

For Super Bowl LI, Anheuser-Busch has been running an interactive game in Snapchat’s NFL content and across the app’s other Discover channels, which are used by a few dozen publishers like ESPN, Bleacher Report and Vice. The endeavor has evidently gone swimmingly for the beer marketer. 

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