Ode to Andy: Campbell’s Repays the Warhol Favor After 50 Years
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Like most Americans in the heady, mixed-up days of the early 60’s, Campbell’s Soup executives didn’t quite know what to make of Andy Warhol. The pop artist’s ongoing love letter to the chowders, bisques and broths that flavored his Pittsburgh childhood–rendered in hundreds of colorful variations via his signature screenprinting method–may have been the greatest free PR boost in American history, but Campbell’s wasn’t quite sure whether to embrace the art world ringleader, view him as a one-off oddity or sue him for copyright infringement (a course their legal team wisely chose to avoid).
In a sign of how closely Warhol remains tied to the Campbell’s brand, the company announced this week that it will release a series of limited-edition cans designed to pay homage to the artist, whose followers called him “Drella” in tribute to his dual personae: Dracula and Cinderella.