And Now, a Story From Our Sponsors

New NetShelter product lets brands become content curators

Facebook pitches its Sponsored Stories ads as a way for advertisers to piggyback on user-generated content. Microsoft took a different approach with its People Powered Stories product, which populates a display ad with tweets and discussion board posts but also expert-generated content like product reviews. Tech-centric blog network NetShelter is banking on the latter’s inclusion of expertise as a brand peg with its latest ad product.

Rather than run an ad alongside an article, NetShelter’s inPowered Stories ads have brands recommend other articles that might be of interest to the reader—and reflect positively on the brand, of course.

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