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New NetShelter product lets brands become content curators

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Facebook pitches its Sponsored Stories ads as a way for advertisers to piggyback on user-generated content. Microsoft took a different approach with its People Powered Stories product, which populates a display ad with tweets and discussion board posts but also expert-generated content like product reviews. Tech-centric blog network NetShelter is banking on the latter’s inclusion of expertise as a brand peg with its latest ad product.

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