Analysts: The New York Times Paywall Must Pay

With fierce competition for digital ads, the paywall is necessary for revenue

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Thanks to a flurry of stop-gap grabs for capital, the New York Times Company has emerged from the recession with enough cash to disprove predictions of its imminent demise. But a few real estate maneuvers and a sizable loan won’t be enough to save the world’s leading newspaper if it can’t convince readers to pay for news online.

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