Search Engine Optimization

An Introduction to Voice Engine Optimization (VEO)

Andrew-Schulkind
By Andrew Schulkind

Marketers should be looking at voice engine optimization (VEO) as a growing and important part of their digital marketing.

I will admit that for a guy who has spent most of his career in close proximity to “The Next Big Things” in technology, I can be a bit of a cranky Luddite. Which is what keeps me from inviting, Alexa, Google, or Siri into my home in the form of a voice-activitated digital assistant.

And though my privacy paranoia may seem prudent given recent headlines about Facebook’s sharing of personal data, voice-activated digital assistants like the big three and others are not going away.

Nor are tie-ins to these voice-activated assistants built into other devices like our phones and televisions.

Clearly, I’m swimming against the tide and so are you if, as a marketer, you’re not looking at voice engine optimization as a growing and important part of your digital marketing.

What Businesses Will VEO...

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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