An Inside Look At How Promoted Tweets Are Working For One Travel Company

Twitter’s Promoted Tweets, Trends and Accounts have generally been a secretive affair, with very few advertisers willing to speak up about the cost and effectiveness of advertising in tweet form. One travel company has revealed some insightful, if general, outcomes of their Promoted Tweets and Accounts campaign, however, which could help other marketers make the decision to add Promoted Products to their online marketing budget.

Travel tech blog tnooz spoke with travel company Viator recently about their experiment with Promoted Products, and discovered that Twitter might not actually be that different from Facebook when it comes to advertising.

Vice president of marketing for Viator, Kelly Gillease, says that the company wanted to expand from buying only Facebook ads to including Twitter in its online marketing portfolio as well.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in