An Ad-Tech Firm and a Survey Player Want to Improve Programmatic Buying by Pre-Screening Audiences

Could be useful for the 2018 midterm elections

Will a DMP and a survey company crack the code? Getty Images

Can consumer surveys help programmatic advertisers better understand the audience that they buy before actually spending any money? Lotame and Survata think so, as the two digital companies today are announcing a partnership to create what they are calling a segment validation product.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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