With Facebook’s News Feed Changes, Canvas Ads Take Center Stage

Opinion: An alternative landing page, with incredibly quick load time

With the announcement of the recent Facebook News Feed changes, which place emphasis on content from individual users over posts from brands, one thing is clear: Brands will not have as much organic reach as they once did.

Brands will be looking for ways to stand out and reach consumers who aren’t already “fans” that seek out their organic content. As pay-to-play becomes the new norm, the effectiveness of ad engagement is more important than ever.

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