In the age of 140-character tweets, aggregated blog posts and throwaway slide shows, common sense says you can’t expect the Web generation’s ADD-addled minds to spend more than a few minutes with any sort of content. (They’ve even created their own acronym—“tl;dr,” or “too long; didn’t read”—to justify their disdain for anything longer than three paragraphs.) Yet somehow we’ve found ourselves in a golden age of longform journalism, with everyone from old-school print magazines to digital outlets producing extended articles. And people are actually reading them. So what gives?