Amid Rough Waters, an Ecommerce Company Hooked Aspiring Anglers With Community and Content

Catch Co. widened its net during the pandemic to reel in fishing enthusiasts


Ross Gordon started the Facebook group Bass Fishing Favorites in 2010 to create a community for like-minded anglers. What started as a collection of friends sharing tips, favorite products and tales of life on the water became Catch Co., a content creation company, monthly fishing supply subscription box and ecommerce site. 

Like most marketers this past year, Catch was forced to navigate particularly treacherous waters. The experience ultimately led Catch to discover a life preserver: it became clear to the group that fishing is an inherently socially distanced activity. 

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