Amid Accusations of Going Soft, GroupM Clarifies Its Updated Viewability Standards for Digital Ads

It's pushing back on critics

As GroupM begins rolling out its newly updated—and newly heightened—viewability standards, it’s sharing more about what exactly it will entail.

Today, the WPP-owned media buying agency provided additional details about its global standards, updating its policies from 2014 to be more in line with brand demands and user viewing habits. The change, announced last week, are for display and video ad units on both social platforms and publishers websites.

In a blog post released today, Susan Schiekofer, chief digital investment officer for GroupM U.S.,

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