AMI Taps Amobee to Handle Mobile Advertising
Biggest publisher deal to date for company
American Media Inc., publisher of titles like Men’s Fitness, Shape and Star magazine, struck a partnership with mobile advertising company Amobee, empowering the company to exclusively manage and serve all mobile, tablet and in-app advertising inventory for AMI’s brands. This is the biggest U.S. publisher deal to date for Amobee, which also works with clients like Accuweather and The Atlantic.
“In the last 12 to 18 months, the growth of our mobile sites has accelerated to the point where, in some cases, half of our audience is now in mobile,” said Joe Bilman, chief digital officer and global head of business development at AMI.
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