Americans Trust Police, but Not Advertisers, to Use Facial Recognition Technology Responsibly

Pew study finds people don't have faith in social networks either

illustration of the outline of two people's faces with a double helix, arrows and an eye overlapping them
Eighty-six percent of Pew respondents said they had heard something about facial recognition technology. Getty Images

When it comes to using facial recognition technology, most Americans trust law enforcement agencies to use the capability responsibly, but don’t have the same faith in social networks, technology companies or advertisers. David Cohen is editor of Adweek's Social Pro Daily.