There were a few surprises in the Pew Research Center’s study of digital media habits, including the fact that a sizable portion of participants in its study reported visiting websites directly for news, especially for business and finance news. And there were some unsurprising results, like the fact that those visiting sites directly skewed older, and that young and female audiences were more likely to get their news from social media.
The purpose of the study, as Amy Mitchell, Jeffrey Gottfried, Elisa Shearer and Kristine Lu explained in the report, was to go deep on media consumption habits, “to discern the nuances of digital news habits when Americans’ attention spans are fractured, human memory is naturally limited and news comes at them every which way.”
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