American Airlines Xmas Scare’s Lesson for Marketers


In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.
As a result of going public about the glitch that granted all pilots requesting time off during that period their wish, many pilots started offering to fill in on the routes and avoid a union fight.

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